Friday, September 23, 2011

Promoting Taiwanese Products through Branding

l  Taiwan’s Ministry of Economic Affairs (MOEA) plans to launch a promotional program in November to facilitate the growth of the local handheld device industry by pushing for development of components like active-matrix organic light-emitting diode (AMOLED) and graphics processing units (GPUs).

l  The MOEA, in turn, hopes that Taiwan’s handheld device sector will generate about NT$1.28 trillion, or roughly US$43.8 billion, in production value in the next five years.

l  The MOEA's plan is to organize a partnership among the leaders of local high tech industries—including HTC (TaiEx 2498), Quanta Computers (2382), Compal Electronics (2324), Inventec (2356), Asustek Computers (2357), Acer Computers (2353), Chimei Innolux (3481), AU Optronics (2409), and MediaTek (2454)—to transform Taiwan into a handheld device innovation center and market locally made products globally through branding.

l  Faced with mounting pressure from South Korea, Taiwan needs to devote more resources into branding and marketing of products like smart handheld devices to stay competitive. Indeed, Taiwan should promote more branded products like HTC smartphone devices and Acer computers as the island makes the transition into an innovation center.

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